BEYOND 1&0
A visual identity that constantly evolves.
BEYOND 1&0 is a generative key visual system created for the 10-year anniversary of RMIT Vietnam’s Digital Media programme. Built with HTML and JavaScript, the identity continuously generates new compositions from pixel patterns, RGB-inspired colour, and controlled randomness — reflecting a discipline that is constantly evolving.
Roles
Visual Designer · Creative Coder
Areas
Generative Design · Creative Coding · Visual Identity · Graphic Design
Recognition
BEYOND 1&0 Exhibition — RMIT University Vietnam | 2025
BEYOND 1&0 Showcase — RMIT University Vietnam | 2024
How do you design for something that keeps changing?
The exhibition celebrated ten years of Digital Media, but the field itself is constantly shifting across technologies, tools, and forms of practice. A single static key visual felt too fixed.
So instead of designing one final composition, I designed a system that could keep generating new ones.
"One identity, never the same output twice.
A coded system creates continuously changing compositions while preserving a consistent visual language."
Turning change into the identity
Using HTML and JavaScript, I built a generative system that continuously remixes pixel density, shape, opacity, and RGB-inspired colour. Each output follows the same visual logic, but no two compositions are exactly alike.
The identity became less about one image and more about a set of rules — mirroring the unpredictable but connected nature of Digital Media itself.
"A coded system creates continuously changing compositions while preserving a consistent visual language."
"Pixel-like forms and RGB-inspired colour reference the logic of screens while becoming building blocks for much larger compositions."
Designing the recipe, not the result
The system went through several iterations before reaching the final visual language.
Early versions layered waveforms, geometric forms, and randomised opacity, but the results felt too evenly distributed and visually overwhelming. I then introduced luminosity maps to control where pixels clustered, creating stronger focal points and more deliberate compositions.
From there, I refined the balance between randomness and control until the system could produce variation without losing its identity.
"Giving randomness somewhere to go.
Custom luminosity maps control where visual elements cluster and disperse, creating hierarchy without removing unpredictability."
One system, endless variations
The final identity could generate different visuals across exhibition graphics while still feeling recognisably part of the same system.
The project shifted my approach to visual design: rather than deciding exactly where every element should go, I was designing the conditions that determine how the image behaves.
Technology became part of the concept itself, not just a tool used to execute it.
"The generative identity could be applied across promotional and exhibition materials without relying on one fixed key visual."
